Founded in 2021, Loop aims to simplify the lives of new parents by delivering high-quality baby products directly to their homes for a low monthly subscription fee. An eco-conscious company at its core, Loop reduces waste by enabling members to share these products and uses zero-emission delivery vehicles.

As a new startup, Loop made their initial website and logo to enter the market quickly. When success soon followed, the company saw an opportunity to upgrade their visual identity in a way that would set them apart in the baby gear space.

Inspired by research and interviews with Loop’s active membership base, we developed a brand strategy that highlights where the values of Loop and its members overlap. This led us to design a brand that’s both sophisticated and playful — tailored to modern parents.

Henry Vogel, Founder and Chairman, Loop
Lauren Reinhard, Marketing Director, Loop
Kevin Bethune, Creative Director
Jesse Merrell, Art Director
Christopher David Ryan, Illustrator

Art Direction
Brand Identity
Brand Strategy
Creative Direction

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