Invoy
Over a decade ago, Invoy developed a device that analyzes breath which had a major impact on treatment of pediatric obesity. Today, Invoy combines their cutting-edge metabolic tracking system designed to support weight loss and management with coaching to help users make informed lifestyle choices, optimize nutrition, and achieve sustainable results.
Invoy’s breath technology and science were always the company’s leading forces, but the look and feel of the brand didn’t reflect that. Their goal was to elevate their brand identity to emphasize both reliability and accessibility, as well as attract new talent — from developers to scientists.
After researching competitors, similar companies and the marketplace, we developed a complete brand strategy built on Invoy’s core principles: science and guidance. Based on this, we designed an app, packaging and website. We also created an extensive asset library that includes photography, illustrations and diagrams.
︎︎︎ Team
Kevin Bethune, Head of Design
Jennifer Merrell, Head of Creative
Minh Nguyen, Head of Product
Jesse Merrell, Art Director
Ayumi Takahashi, Illustrator
Christian Laufenböck, Developer
︎︎︎ Services
Art Direction
App Design
Brand Identity
Brand Strategy
Copywriting
Creative Direction
Packaging Design
Print Design
Web Design
